Branding 101: Why It’s More Than Just a Logo

Branding is often misunderstood as just a logo, but it’s so much more than that—it’s the heart and soul of your business. A strong brand builds trust, sets you apart from competitors, and creates emotional connections with your customers. Whether you’re a small bakery or a growing consulting agency, branding is what turns one-time buyers into loyal advocates. In this guide, we’ll break down what branding really means, why it matters for small businesses, and how you can start building a brand that people love.